DESIGN-WORK/BRAND-IDENTITY/BRIDGEPORT-FARMERS-MARKET-COLLABORATIVE
Bridgeport Farmers Market Collaborative
ABOUT PROJECT
The project focused on organizing their current brand and visual identity, streamlining and refining its visual aesthetics for consistency. This cleanup laid out the foundation for developing targeted marketing strategies aimed at boosting fundraising efforts, enhancing brand awareness, and increasing customer purchases at their 9 farmers markets.
ACCOMPLISHED
Brand Identity | Brand Strategy | Messaging | Print | Advertising
INDUSTRY
Agriculture
WHO ARE THEY?
Bridgeport Farmers Market Collaborative
is a network of farmers markets making Connecticut Grown produce more accessible and affordable, while supporting the local economy and building community across the city
BRAND ANALYSIS
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Inconsistent visual identity presence
No brand extension
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Farmers, community and donors
COMPETITOR RESEARCH
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As a network of farmers markets, they operate without direct competition in Connecticut.
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They serve as an umbrella organization, advocating for the individual farmers markets within their collective. By securing funding to support local markets, they work together to promote accessible and affordable produce for the community.
SOLUTIONS
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Inspiring messaging
Create a more welcoming environment that makes the community feel like part of the family—where they feel supported, understood, and truly heard.
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Refined the visual identity for a more consistent, cohesive and polished brand presence.
Adjusted the color palette to enhance accessibility and user-friendliness.
Expanded the color palette to support the development of future marketing strategies tailored to their three distinct target audiences.
Incorporated loose, organic illustrations to foster a warm, family-oriented atmosphere.
