DESIGN-WORK/BRAND-IDENTITY/BRIDGEPORT-ART-TRAIL
Bridgeport Art Trail
ABOUT PROJECT
Develop an identity refresh that effectively communicates the brand’s mission, new positioning, increase brand awareness, broader community reach, and enhance engagement with local artists.
ACCOMPLISHED
Brand Identity | Brand Strategy | Wayfinding | Social Media | Website | Advertising
INDUSTRY
Arts & Culture
WHO ARE THEY?
Bridgeport Art Trail
An annual event in november fostering art accessibility, connecting artists, supporting local talent, and celebrating cultural diversity.
BRAND ANALYSIS
5.27.24
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Brand Identity Gaps
Visual Elements not Cohesive
Limited Marketing Exposure
Cost Concerns
Local Tradition vs Local Awareness
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Creatives from 18 to 60 years old, local galleries, and small businesses in downtown Bridgeport.
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Traditional Enthusiasts | 45 to 60 years old | Hobbyist Artist, Retired Professional, Art Teacher, or Part-Time Artist who have more time to dedicate to artistic pursuits. Some may have had previous careers in unrelated fields but maintained art as a lifelong hobby.
Career-Driven Professionals | 30 to 45 years old | Graphic Designer, Illustrator, Painter, Sculptor, Photographer working in a creative industry, possibly freelancing or employed by a reputable company or agency.
Emerging Artist | Recent Graduate in Design or/and Fine Arts, High School Student, Non-College Art Enthusiast who are at the beginning of their artistic journey, exploring various mediums and styles. Many are looking to establish themselves in the art world.
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View here
COMPETITOR RESEARCH
The Connecticut Art Trail is a nationally recognized collection of 24 world-class art museums, cultural centers, and historic sites.
Connecticut Art Trail
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They are Statewide program.
Provide diverse interactive experiences.
Emphasize in technological advancements.
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View here
The brand's aesthetic enhances brand recognition and attracts a younger audience while retaining current members through a bold, edgy and modern brand transformation. With minimalist typography and vibrant color palette, it effectively showcases the voices of participants across various creative professions.
With this Bold, Vibrant and Modern re-brand, Bridgeport Art Trail will be able to unlock its untap potential, evolve and lead as the only urban art trail that creates innovation.